What is Good Tree Capital?

Good Tree Capital is a crowdfunding platform that provides an entry point for accredited investors to diversify their investment profile with an investment in the cannabis industry. Good Tree Capital is also an online platform that allows cannabis businesses to apply for loans in minutes and uses specially-developed technology that enables us to make smarter, faster and less costly lending decisions than traditional banks.


Founder Contact

seke@goodtree.capital

206.929.3164

Media Contact

Derek Morrison
derek@goodtree.capital

Founder: Seke Ballard

Managing Director | MBA - Harvard Business School | BS, Management - University of North Carolina

Seke is both an entrepreneur and experienced business leader. His first job after graduating with a B.S. in Management from the University of North Carolina was as a Peace Corps volunteer in the Republic of Georgia (of the former USSR), where he started a competitive small enterprise development fund that financed micro-businesses operating out of the local bazaar. Through this experience, Seke developed a fascination in finance, and specifically in the areas of the economy that are under-capitalized.

He went on to earn an M.B.A. from Harvard Business School and spent his summer working for a venture capital firm with portfolio companies in Central and South America. After graduating, Seke worked in corporate finance at Procter & Gamble, where he helped lead Polaris, an ambitious global initiative to centralize individual brand CRM platforms into a single platform. In plain-speak, he charted the path for P&G to be able to understand if and when a Tide customer might also need Gillette razors or Pampers diapers.

He was then recruited to join Amazon as a Category Manager responsible for creating and launching Amazon’s private label consumables business in the US, China and India, leading both sourcing and product development for 3 of Amazon’s top 5 largest categories. In this role, he was also responsible for evaluating a program to provide financing for Amazon’s most critical suppliers; this work provided key insights into the loan origination standards of dozens of the nation’s top banks. Seke is the Managing Director of Good Tree Capital, responsible for the development and execution of the Company’s strategy.